Coupons have become an extremely popular marketing strategy for businesses in the retail industry. Consumers look forward to them with the majority of adults have used at least one in their lifetime. Many use them regularly for various products including groceries, clothes, household items, and much more. They are especially helpful when buying more expensive items like mattresses which can cost several hundred up to thousands of dollars. For instance, you can get Nolah mattress coupons on this homepage and shave off a large chunk of the cost on your order. Indeed, you can get these coupons in print or online with each having their own pros and cons.
Print Coupons Pros and Cons
This is how couponing started decades ago. A company gave out small printed cut-outs to people to try their product and get them hooked. The gamble paid off and they are now one of the most successful brands of all time. Printed coupons can be seen today in newspapers, magazines, brochures, leaflets, and other materials. Consumers can cut them out and present them at checkout to get the corresponding discounts. Long-time couponing enthusiasts have already developed techniques to maximize this system making it easier for them. However, printed sources are diminishing and habits are changing in favor of digital media.
Online Coupons Pros and Cons
It didn’t take long for marketers to use the Web in their campaigns. The transition from print to Internet meant significant changes in the way that coupons are used. They are now distributed as codes with corresponding discounts and product scope. Some can be applied to all of the products in a site while others are attached to specific items. They are usually time-limited but the exact validity period can be hard to find, particularly if you found the coupon randomly on the Web. You try to use several of them only to find out that they have already expired.
Surveys show that the younger generation is highly engaged in the use of coupons and that they have a marked preference for digital codes. This should be no surprise as they have grown up with these technologies, unlike the older generations.